I led a team of up to six Art Directors and Writers, overseeing the entire 7-Eleven/Slurpee Digital account as the Agency of Record. Responsibilities included a comprehensive site redesign, managing print, digital, video, and experiential campaigns.
Our team successfully launched the brand's "Free Coffee Day" campaign, propelling it to stardom and establishing it as an evergreen campaign.
Innovating in the viral video space, we introduced the "Slurpee Dance" campaign to celebrate "Free Slurpee Day." The mascot was a YouTube sensation known for wild dance moves and gamer following. This campaign became a phenomenon still observed in current marketing trends and earned numerous awards along the way.
Role: Creative Director, Designer / Agency: Integer Group
7-Eleven “Dip a Drip”
7-Eleven wanted to make sure their Facebook fans celebrated National Coffee Day in style, so they decided to promote their CofFREE Day with, well, a big splash.
They invited their nearly 1 million Facebook fans to vote on the most annoying drips and then gave them an opportunity to dunk those drips live from Union Station. It became one of the most successful Experiental events in 7-Eleven history.
