Kaplan has long been the leader in test-prep and higher education. Having grown to be a global brand over the last 20 years, they lacked a cohesive global brand presence. I was brought on to rebuild the brand from the ground up. Consulting with international creative teams in the UK, Australia and Singapore as well as scaling an internal team of 30+ writers and designers both in the U.S. and India, we successfully created a succinct, global brand ecosystem and a complete omni-channel campaign strategy for not only the internal Kaplan brand, but for multiple brands within their robust portfolio.
Role: Creative Director / Agency: Kaplan Internal
The Brand Story.
We started by creating a brand new set of brand guidelines, which would create the connective tissue for all global collateral.
Social Media
From Test Prep to people considering enrolling in college, we spoke to them where they were. This included video ads across all social media platforms.
