Chad Ballew is an accomplished Senior Creative Director with a distinguished career spanning over two decades in the design and advertising industry. His expertise encompasses an extensive range of capabilities, including company brand development, strategic problem-solving, and leading dynamic creative teams toward the realization of innovative concepts and high-impact campaigns.

As an expert in art direction and illustration, Chad has a proven track record of creating resonant storyboards and enhancing brand engagement through visually compelling narratives. His exceptional ability to transform creative concepts into powerful brand stories is evidenced by his leadership in the groundbreaking YouTube Pre-roll campaign, which set new industry standards for contextually relevant advertising.

Throughout his career, Chad has spearheaded several successful initiatives. Some of the noteworthy highlights: his leadership in the Birth to 3 campaign, where he developed a comprehensive brand ecosystem and orchestrated a targeted social media strategy, significantly boosting awareness and engagement. He also elevated 7-Eleven's brand recognition through the leadership of the Slurpee campaign, integrating print, broadcast, digital, and in-store elements while playing a key role in app development consultations. Chad also led the collaboration with international teams across the UK, Australia, Singapore, and Hong Kong, ensuring global brand consistency and market penetration.

At the heart of Chad's success is his dedication to innovative brand strategy and content creation. His strategic approach in leading the PepsiCo and Frito-Lay's SmartFood Popcorn social media strategy and the Tostitos and NFL video experience projects exemplify his capacity to elevate brand presence and engage audiences across various platforms.