Toys for your feet. A brand I built from scratch around a single obsession: what if the gross-out toys of the 80s and 90s morphed into collectable footwear?
Sickoz is a brand I built from the ground up around a single obsession: Garbage Pail Kids energy, neon packaging, and the irreverent spirit of 80s and 90s gross-out toy culture, brought forward into something you can actually wear.
The concept: footwear and merchandise reimagined as collectible, customizable objects designed to be played with as much as they're worn. I developed the entire visual world: characters, iconography, packaging, social presence, and a fully animated episode set in the Sickoz universe.
Every element of the brand came through me: character design, illustration, art direction, motion, and even a print-and-play card battle game that extended the world beyond the product.
Four original shoe designs, each featuring a hand-illustrated Sickoz character. Built to be collected, customized, and worn.
A sampling of the sticker library produced for collectors. Designed to live on everything: shoes, boards, walls, laptops.
Four blister pack designs, front and back. Hover to flip and see the full packaging treatment.
The full packaging system visualized as a finished product, ready to sit next to any toy on any shelf.
A complete print-and-play card battle game built inside the Sickoz world. Illustrated card designs, game mechanics, and all supporting materials produced from scratch.
A fully animated original episode set in the Sickoz world. Written, directed, and produced as a proof of concept for the brand's storytelling potential.
The brand
in motion.
A sampling of social content produced for the brand, bringing the Sickoz world to life across platforms.