Brand Guidelines
Designed to
Scale.
Eight brands. One system. The Kaplan brand guide was built to give every sub-brand the flexibility to speak to its own audience while remaining unmistakably part of the same family.
Unifying eight distinct education brands under a single design system, deployed across five international markets and a global creative team of 30+.
Kaplan is a global leader in test preparation, professional licensing, and higher education services, with a portfolio of eight distinct brands serving students, professionals, and institutions across more than 150 markets worldwide.
When the organization needed to unify its fragmented visual identity under a single design system, the challenge wasn't just creative. It was organizational. Eight sub-brands. Thirty-plus creatives spread across five markets. A brand guide that needed to hold across every channel, every format, and every timezone.
The result: a comprehensive brand system that gave each sub-brand its own voice while anchoring everything to a single, coherent identity.
Eight brands. One system. The Kaplan brand guide was built to give every sub-brand the flexibility to speak to its own audience while remaining unmistakably part of the same family.
The brand system extended into a full site redesign, including an immersive WebGL experience that guides visitors through the new Kaplan identity in three dimensions, bringing clarity, consistency, and a modern visual language to the digital experience across its higher education portfolio.
Long-form video creative built for student recruitment, developed for broadcast and paid digital distribution across all five aligned markets.
Eight brands, each with its own audience, voice, and history. All unified under a single design system.
Social at
Scale
From student recruitment to brand awareness, the social content system was built for consistency across markets and formats.