Social-first content for the world's largest collectibles auctioneer. Game of Thrones props, Back to the Future memorabilia, vintage video games, sports icons, brought to life for TikTok, Instagram, and Facebook.
Heritage Auctions needed social content that could do justice to their inventory: some of the most culturally significant collectibles in the world, while competing in feeds built for short attention spans. The approach was built around platform-native best practices: strong hooks in the first two seconds, clear visual hierarchy, and content formats optimized for TikTok, Instagram, and Facebook.
Beyond individual posts, I developed a sonic logo animation to unify Heritage's brand presence across all three platforms: a single cohesive audio-visual signature that made every piece of content unmistakably theirs. The result was a 20% increase in engagement across channels.
A selection of vertical content produced for TikTok, Instagram, and Facebook, each built around a hard hook and a collectible worth stopping for.