Static Social
Original content,
built for social.
Four original static posts created alongside the Mr. Supremium studio, extending the broadcast campaign visual language into thumb-stopping social imagery.
Leading all art direction, design, and motion for ExxonMobil's North American social presence over a year-long engagement: 100+ original assets, two major brand partnerships, and the most shared NASCAR content on record.
For over a year, I led all art direction, design, and motion graphics for ExxonMobil's North American social media presence, producing original content at a consistent twice-weekly cadence. Every post that hit the channel came through me, from concept to final asset.
Working alongside the studio behind Mr. Supremium, I extended the broadcast campaign's visual language into content built for social-first distribution. Two key partnerships shaped the highest-profile work: a NASCAR x GIPHY animated sticker library, and a vertical video series with NBA star Anthony Davis.
The NASCAR x GIPHY sticker library put Mr. Supremium directly into the hands of fans across every platform. At launch, it became the most shared NASCAR social content on record.
Four original static posts created alongside the Mr. Supremium studio, extending the broadcast campaign visual language into thumb-stopping social imagery.
A library of animated GIF stickers developed in partnership with NASCAR and GIPHY. Built for fans to drop into any conversation on any platform. At launch, it became the most shared NASCAR content on record.
ExxonMobil
In Motion.
Four vertical social films featuring Mr. Supremium, Anthony Davis, and more. Designed for native social distribution across all major platforms.