Chad Ballew
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DreamWorks  ·  Web Design

DreamWorks Web Design

Campaign landing pages built for four DreamWorks Animation films: immersive digital experiences with dynamic video headers, fan activities, and extras designed to extend each film's world beyond the theater.

Client
DreamWorks Animation
My Role
Designer
Scope
Web Design · Digital Campaign · UX
Agency
Studio City

Worlds built
for screens.

DreamWorks Animation needed campaign landing pages that could carry the energy of each film into the digital space, not just promotional pages, but genuine extensions of the worlds audiences were already invested in.

Across four films: Gabby's Dollhouse, How to Train Your Dragon, The Bad Guys 2, and Forgotten Island, each site was designed with dynamic video headers, character-driven layouts, and fan-facing activities and extras built to engage audiences before, during, and after theatrical release.

Each campaign required its own visual language while living within a consistent production and delivery framework built for the pace of studio release windows.

Scope of Work

  • Campaign landing page design for 4 DreamWorks Animation film releases
  • Dynamic video header experiences for each title
  • Fan activities, digital extras, and promotional integrations
  • Character-driven layouts tailored to each film's visual identity
  • Designed for theatrical release windows spanning 2024 to 2026
$1B+
Combined Box Office
750M+
Trailer Views
4
Film Campaigns
10M+
Roblox Integration Plays

Four films,
four worlds.

Each landing page was designed to match the tone and audience of its film, from the pastel, playful world of Gabby's Dollhouse to the sweeping live-action spectacle of How to Train Your Dragon.

forgottenisland.movie
Forgotten Island campaign site
Forgotten Island
gabbys-dollhouse.com/movie
Gabby's Dollhouse campaign site
Gabby's Dollhouse: The Movie
howtotrainyourdragon.movie
How to Train Your Dragon campaign site
How to Train Your Dragon
thebadguys.movie
The Bad Guys 2 campaign site
The Bad Guys 2
Next Project
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