Campaign landing pages built for four DreamWorks Animation films: immersive digital experiences with dynamic video headers, fan activities, and extras designed to extend each film's world beyond the theater.
DreamWorks Animation needed campaign landing pages that could carry the energy of each film into the digital space, not just promotional pages, but genuine extensions of the worlds audiences were already invested in.
Across four films: Gabby's Dollhouse, How to Train Your Dragon, The Bad Guys 2, and Forgotten Island, each site was designed with dynamic video headers, character-driven layouts, and fan-facing activities and extras built to engage audiences before, during, and after theatrical release.
Each campaign required its own visual language while living within a consistent production and delivery framework built for the pace of studio release windows.
Each landing page was designed to match the tone and audience of its film, from the pastel, playful world of Gabby's Dollhouse to the sweeping live-action spectacle of How to Train Your Dragon.