A viral VLOG series pairing NBA star Anthony Davis with real fan questions, shot entirely in isolation at the height of Covid, with no studio, no crew, and no playbook.
At the height of Covid, ExxonMobil needed a way to keep their NBA partnership alive and fans engaged, with no arenas, no access, and no traditional production available. The answer was to go directly to the source.
Ask Anthony Davis was a fan-driven VLOG series built around a simple mechanic: tag ExxonMobil on social with your question, and Anthony Davis might just answer it himself. Fans submitted questions across ExxonMobil's social channels, the best were selected, scripts were developed, and camera equipment was shipped directly to Anthony's home.
The production challenge was real: coaching an NBA star through self-filming, managing lighting and framing remotely, and maintaining a consistent look and feel across six episodes without ever setting foot on set. The result felt raw, authentic, and exactly right for the moment.
Each episode was built around a genuine fan question submitted through ExxonMobil's social channels, answered by Anthony Davis himself, filmed from home, cut and finished with motion graphics designed to match the energy of the series.