ROLE Concept/Creative Direction
We wanted 7-Eleven Day to be bigger than ever. So we created the “Slurpee Dance”. This involved a full broadcast shoot with intensive post production and effects. It also included various behind the scenes and how-to videos along with a fully responsive site that used a fun, retro video game thematic that integrated nicely with the video content. The talent used for the video was also known for creating video game themed content on YouTube and we leveraged his fan base for this campaign as well. What emerged was a fun, robust and very successful campaign.