Digital
Video
Broadcast
Video
Broadcast
Agency: TM Advertising
Dallas, TX
CST
Dallas, TX
CST
Nationwide Insurance
I was responsible for creating a YouTube pre-roll campaign utilizing existing TV spots. However, we thought a more creative approach would be to create contextually relevant content for people browsing DIY videos on YouTube as a misdirect, and hopefully hold people’s attention for longer than a “skip ad”. The results were incredibly funny and so successful that Nationwide decided to expand the concept to TV and many more commercials were shot based on this “simple pre-roll” idea.
I was responsible for creating a YouTube pre-roll campaign utilizing existing TV spots. However, we thought a more creative approach would be to create contextually relevant content for people browsing DIY videos on YouTube as a misdirect, and hopefully hold people’s attention for longer than a “skip ad”. The results were incredibly funny and so successful that Nationwide decided to expand the concept to TV and many more commercials were shot based on this “simple pre-roll” idea.
