Global Brand Ecosystem
Brand Refresh
Virtual Team
Kaplan Global Brand Refresh

Kaplan’s global brand presence was dated and schizophrenic. I was tasked with bringing all of Kaplan’s portfolio of products under one bespoke design language. Working with my teams in the UK, Australia, India and the United States, we acheived this by creating a sophisticated, elegant and disruptive to the category of education services, Brand Ecosystem. This included an entirely new Brand Guide developed from the ground up as well as implementation and rollout across several digital and print media channels as well as a completely new website.

© Chad Ballew

Colorado / Earth