Frusion Go Wild
ROLE Design/Creative Direction
I was tasked with creating a site for Frusion’s yogurt brand that targeted a younger audience. We wanted the site to appeal to mothers who made purchase decisions but also to the children themselves. I did this by creating a fully responsive and incredibly interactive site full of animation, sounds and bright colors that children would want to play with (complete with hidden “easter egg” content). We also created various downloadable PDFs with child/parent activities that families could enjoy.