ROLE Design/Creative Direction
I created a campaign for Frusion drinkable yogurt that illustrated the humor that is a teenager’s “Morning Face”. Not only that, but Frusion was the cure. This campaign involved a fully responsive site that integrated with the client’s current content management system for products and nutritional information. It also involved a complete photo shoot with various kids that would be our faces of the “Morning Face” campaign. We extended it further by creating various tshirts and pajamas to promote the campaign with giveaways and encouraging UGC.